A one-page guide for non-technical readers: what Schema.org is, why it matters, what to write, and how to do a quick health check.

What’s inside

  • What Schema.org is (without jargon)
  • Why metadata makes search previews and sharing previews better
  • The four metadata fields that do the most work
  • A no-coding “health check”
  • Common mistakes and easy fixes

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