Barbara Hidalgo-Sotelo Thinking in Public

Thinking in Public

Essays, reflections, and working notes that capture how I think about data, systems, cognition, and meaning.

The Beehive Principles: Making Enterprise Data Architecture Actually Make Sense

How a honeybee colony became my favorite metaphor for teaching enterprise data principles in human language.

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The Leader Who Changed His Mind: What José Mujica Taught Me About Growth

Why the life of Uruguay’s most humble president reminds us that transformation — not perfection — is the ultimate skill.

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Why Your RAG Implementation Will Fail (And How to Build One That Actually Works)

How real-world AI projects fall apart without context-aware design, data quality, and governance — and what to do instead.

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How Visual Experience Shapes the Brain (and What Eye Movements Have to Do With Memory)

From hippocampal codes to lifetime learning — what eye movement research is revealing about how we build memory.

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