Quiet signals predict churn
Garden
Podcast
Impact 5
Source: Hidden Signals in Customer Retention — Lara Hogan • 31:05
The quietest users are often the first to churn because they stop asking for help.
Takeaway: Track silent cohorts with lightweight check-ins before the account goes dark.
If support tickets drop to zero, I should still ask whether the customer is succeeding or just disengaged.